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The Right Skills and Experience

Success in digital marketing begins with understanding your audience. Reaching your designated audience comes with proven best practices and the intangible skill of creativity. Finally, maintaining a strong base of followers will come as or a result of creating professional and aesthetically pleasing content and updating it on a consistent basis. These three vectors of the online industry can require a team of uniquely skilled individuals, or a strong willed professional that will never accept failure. 

EXPERIENCE

MARKETING STRATEGY

  • Campaign & Event Promotion:

    • 8 years creating and executing campaigns for in-person and online events in B2B and B2C industries 

  • Social Media:​

    • 4 years managing brand strategy​

    • 6 years managing campaign strategy​​

  • Website Strategy:

    • 3 years creating Information Architecture (IA)

    • 3 year implementing Conversion Rate Optimization (CRO) Strategies

WEBSITE DEVELOPMENT & DESIGN

  • Website Tracking:

    • 8 years using Google Analytics​

  • ​Website Management:

    • ​5 years writing HTML 

    • 8 years using content management systems (CMS)

  • Design:

    • 3 years using Graphic Design

CUSTOMER MANAGEMENT

  • Marketing Automation:

    • 5 years using marketing automation tools

  • ​Event Marketing:

    • Certified in Cvent Event Management

    • 3 years managing sales contests

  • Database Management:​

    • 5 years creating & migrating databases​

  • Email Marketing

    • 4 years designing, coding, tracking and reporting on performance​

    • 3 years facilitating and enabling 1-to-1 email communications with sales team

SOCIAL MEDIA & MEDIA BUYING

  • Social Media Management:

    • 6 years managing and expanding brand presence across all major social media channels

  • Social Media​ Advertising:

    • 5 years project managing, reporting and executing on campaigns

  • Display Media Buying​:

    • Certified in Google Ads Display

    • Certified in Google Ads Mobile

    • 1 year programmatic Media Buying

SEARCH MARKETING

  • Search Engine Optimization (SEO):

    • 5 years managing on-page optimization strategy

  • Search Engine Advertising:

    • Certified in Google Paid Search

    • 3 years in paid search

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Software Experience

software

  • Social Media & Media Buying:

    • Facebook Ad Manager

    • Instagram Ad Manager

    • Twitter Ads

    • LinkedIn Ad Platform

    • Hootsuite

    • EveryoneSocial

    • Radian6

    • Spredfast

​

  • Search Engine Marketing:

    • Brightedge

    • Google Search Console

    • Google Ads Paid Search

    • Google Ads Display

    • YouTube

    • Bing Ads

    • ahrefs

    • MOZ

  • Email, CRM & Marketing Automation:

    • Pardot (Salesforce)

    • ExactTarget (Salesforce)

    • Marketing Cloud (Salesforce)

    • HubSpot

    • MailChimp

    • SurveyGizmo

    • Cvent

    • Zoho CRM

​​

  • Web Management:

    • ​Wix​

    • WordPress

    • Network Solutions

    • Drupal

    • Google Optimize

    • Adobe Photoshop

    • Adobe InDesign

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